A couple of weeks ago, inspired by the Guardian’s unprecedented promise to drop fossil fuel advertising, we reached out to Reuters, to ask that them to follow suit.
Reuters is one of the world’s largest media companies. If they decide to publicly end their relationship with coal, oil and gas companies, it could be huge. It would help us in the climate movement chip away at the fossil industry’s social licence to operate. It would make fossil fuel ads much less attractive to other publishers, too.
And that’s what we want – to make sure everyone knows how toxic the