Research Brief: Showing Videos Improves Adoption of New Agricultural Techniques

Written by Engineers 4 Change

Women in Mozambique watch an animated video on a post-harvest bean storage method. Photo courtesy of Michigan State University

Animated videos on phones and other devices may be an effective method of teaching new agricultural techniques to farmers in underserved communities, new research suggests. Two years after viewing videos showing how to store beans in jerrycans to protect against insects and rot, 97 percent of farmers retained the information and 89% had adopted the practice, according to findings published in the journal Information Technology for Development.

“These animated intervention strategies are viable for scaling since they can be produced in

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By Engineers 4 Change

E4C’s mission is to improve the lives of underserved communities by better preparing the global development workforce, optimizing the solutions development cycle, and ensuring public health and safety.

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