Is Sustainable Beef a load of bull?

Written by Corporate Knights

You may not have heard of the Canadian Roundtable for Sustainable Beef, but if you’ve had a burger at McDonald’s or Harvey’s lately, you might have eaten beef that’s been certified sustainable by the Calgary-based multi-stakeholder Roundtable.

McDonald’s became the first company in Canada to serve up a portion of its Angus burgers (at least 30 per cent) from certified sources last year. Then Harvey’s began partnering with the Roundtable in August for its Original Burgers, joining A&W, Earls, Cactus Club Cafe and other food outlets in an effort to serve more environmentally responsible beef.

The fact that these restaurant

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By Corporate Knights

Corporate Knights Inc. (CK) includes the award-winning business and society magazine Corporate Knights, as well as a CSR research division which produces corporate sustainability rankings, research reports and financial product ratings based on corporate sustainability performance. Its best-known rankings include the Best 50 Corporate Citizens in Canada and the Global 100 Most Sustainable Corporations. In June 2013, Corporate Knights was named “Magazine of the Year” by Canada’s National Magazine Awards Foundation.

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