$1 billion sales in two minutes. More than 250,000 purchases every second. Singles’ Day, China’s annual retailing extravaganza, absolutely crushes Black Friday: E-commerce giant Alibaba raked in $17.8 billion in gross sales during last year’s event, more than double the combined total of $6.8 billion in sales during the United States’ 2016 holiday shopping kick-off. The shopping spree lasts only 24 hours, but its environmental impacts will extend for decades.
Couriers delivered more than a billion packages after 2016 Singles’ Day sales, and just 10 per cent of the packaging was recycled. Packing tape, bubble wrap, and plastic bags contain non-biodegradable materials that take hundreds